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Method of buying and selling goods and services online. The definition of e-commerce business can also include tactics like affiliate marketing. You can use eCommerce channels such as your own website, an established selling website Like Amazon, or social media to drive online sales.

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These are sets of strategic activities that promote a business's goal or objective. A marketing campaign could be used to promote a product, a service, or the brand as a whole. To achieve the most effective results, campaigns are carefully planned and the activities are varied.